big hit volumizing shampoo - 9.2 oz / 275 ml

ready for a big hit of volume? this superstar delivers sensational volume + weightless moisture.

what is big hit volumizing shampoo?

hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that’ll send limp, lifeless hair home.*

*based on a professional evaluation of 32 subjects.

who it's for

fine-medium hair types (1-3a)

why it's special

this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down—in fact, big hit helps to add + retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

• volume that packs a performance: clinically proven for 2.3x more volume**
• iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

**clinically tested when using big hit shampoo + conditioner together as a system.

clinically tested results

• instant volume that lasts all day*
• volume that packs a performance: clinically proven for 2.3x more volume**
• iconic volume, the amika way: infused with caffeine to energize flat strands + send limp hair home.
• soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.

*based on a professional evaluation of 32 subjects.

**clinically tested when using big hit shampoo + conditioner together as a system.

how to use?

1. massage through wet hair.
2. rinse.

liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

safety information:

avoid contact with eyes.

ingredientskey ingredients

• caffeine: helps energize limp hair + promote sebum elimination.​
• glycerin: adds + retains moisture into strands.​
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

full ingredients

Water/Eau/Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Phospholipids, Niacinamide, Panthenol, Caffeine, Biotin, Xylitol, Maltodextrin, Rosmarinus Officinalis (Rosemary) Extract, Syringa Vulgaris (Lilac) Extract, Mentha Piperita (Peppermint) Oil, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Glycerin, Coconut Acid, Ethylhexylglycerin, Butylene Glycol, Polyurethane-10, Polyquaternium-7, Polyquaternium-10, Polyquaternium-16, Zea Mays (Corn) Starch, Natto Gum, Tetrasodium Glutamate Diacetate, Lactic Acid, Tocopheryl Acetate, Chlorphenesin, Sodium Chloride, Sodium Phosphate, Sodium Isethionate, Sodium Hydroxide, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

learn more about our ingredients here

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

sustainability + impact

contains recycled material: *friend to the planet. This bottle is made with 90% post consumer recyclables

HOW TO RECYCLE

is big hit shampoo + conditioner replacing 3D shampoo + conditioner?​yes, big hit shampoo + conditioner is your NEW volumizing essential! fear not, friend, because this clinically proven formula adds 2.3x more volume* to your strands while adding lightweight moisture for volume without compromise. big hit is formulated with caffeine to help energize strands while volumizing polymers help to lift roots for visibly fuller-looking hair. ​ I liked 3D because of the thickening benefits. does big hit also have thickening benefits?​NEW big hit shampoo + conditioner adds volume, body + bounce. it’s formulated with volumizing polymers which help to lift roots for visibly fuller-looking hair with a smooth feel. ​ what’s the difference between 3D + NEW big hit shampoo + conditioner?​while 3d has volumizing + thickening benefits, NEW big hit shampoo + conditioner adds lightweight moisture + is clinically proven to add 2.3x more volume* to hair with volume-enhancing ingredients. like 3D, the formula is color safe + ideal for fine to medium hair (1-3a). ​ is big hit shampoo + conditioner color-safe?yes, big hit shampoo + conditioner is suitable for color-treated hair. what hair type is big hit shampoo + conditioner best for?big hit shampoo + conditioner is best suited for fine-medium hair types 1-3C. does the volume collection have heat protection?rising star volumizing finishing spray, brooklyn bombshell blowout spray + plus size perfect body mousse all protect against heat damage up to 450° F. is the volume collection cruelty-free?yes, all amika products are cruelty-free. is 3d volume and thickening shampoo + conditioner being discontinued?yes, we’re saying goodbye to 3D volume and thickening shampoo + conditioner, but we’re saying hello to a bigger + better formula: big hit volumizing shampoo + conditioner. big hit is clinically proven to boost volume by 2.3x* while adding weightless moisture.*clinically proven when using big hit shampoo + conditioner together as a system. what is the difference between rising star volumizing finishing spray + un.done texture spray?rising star volumizing finishing spray lifts at the root, while un.done texture spray adds perfectly-imperfect texture from mid-lengths to ends. can brooklyn bombshell be used on wet + dry hair?we recommend using brooklyn bombshell on wet hair. is this safe for keratin, Brazilian, or other chemically treated hair?yes! what is the amika signature scent?an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

color safevegan certifiedno gluten contributorsmineral oil freeparaben freephthalate freesulfate free